About us

Robin Young set up Fitness Savvy in January 2017.

The initial idea was to create a price comparison website for protein supplements and fitness equipment.

Users can discover the best prices and up-to-date discount codes from top retailers, including Walmart, Amazon, eBay, Nike, Adidas – and many more.

Over the years, the website has evolved to be more than just a price comparison and deal website.

With hundreds of articles on health, fitness, and nutrition, the Fitness Savvy site also features bespoke tools such as our protein calculator, cutting-edge workout plans, and in-depth buying guides.

We strive daily to make the Fitness Savvy website more useful and have built a team of incredible contributors.

Fitness Savvy Contributors

We want to ensure you get the best advice regarding diet and exercise.

At Fitness Savvy, we’ve built a team of fantastic writers with qualifications in nutrition, personal training, sports science, and neuroscience, as well as doctors and MDs.

Robin Young

Robin Young, Founder & CEO

Robin Young is the founder of Fitness Savvy.

In 2017, as well as starting up Fitness Savvy, Robin was diagnosed with ASD (autistic spectrum disorder).

One of the main symptoms of ASD is being obsessed with a particular topic. Robin’s obsession was music. As a self-taught piano player, singer, producer, and songwriter, he won international competitions and focused most of his life on his art.

However, in 2013, a new passion developed – fitness.

Robin’s obsession now turned to develop new and innovative ways to improve fat loss and muscle gain.

Robin tracked calories, training sessions, weight, measurements – everything in detail. In 2017, the same year he launched Fitness Savvy, Robin began to measure his progress more accurately with DEXA body scans.

The positive and accurate results inspired Robin to develop a body re-composition workout plan – which he documented in a successful video series on YouTube.

Over the past decade, Robin has refined his workout plans and developed the Anabolic Cutting routine. The results of this routine were so incredible that Robin began working with sports scientist Jamie Edwards to prepare an official case study.

Robin hopes to publish the study as lead author in early 2023, further validating his experience and expertise in the fitness sphere.

As a freelance writer, Robin has contributed to popular fitness publications, including Muscle & Strength. His expert opinion on fitness, side hustles, and business strategy has earned quotes in high-level publications such as Time.com and Healthline.

Robin Young Linkedin Profile

Read some of Robin’s articles here.

Jamie Edwards

Jamie Edwards, Ph.D. Researcher

Jamie Edwards is in full-time education and is currently completing his master’s degree in Exercise and Health Science.

As a published sports scientist with a first-class undergraduate degree, Jamie has written research papers focusing on the physiological responses to various exercise training modalities.

In addition to academic success, Jamie has worked with professional football clubs as a sport scientist providing training and nutritional interventions to enhance performance.

Jamie aims to take his academic knowledge and practical experience into a Ph.D. soon.

Jamie Edwards Linkedin Profile

Jamie Edwards Research Profile

Read some of Jamie’s articles here.

Matthew Varney

Matt Varney, CPT

Matthew Varney is a qualified personal trainer with over 10 years of fitness industry experience.

With a wide range of clients who he trains either one to one or in groups, Matthew is a passionate professional who gets results.

If he’s not in the gym or out running, he’s keeping himself busy writing about health and fitness.

Matt Varney Linkedin Profile

Read some of Matthew’s articles here.

Tracey Evans

Dr. Tracey Evans, PhD

Dr. Tracey Evans holds a Ph.D. in Neuroscience, MSc in Molecular Neuroscience, and BSc (Hons) in Biomedical Sciences.

Working in medical research and as a scientific writer for Fitness Savvy, Dr. Evans is passionate about health and mental well-being and has spent several years as a fitness manager and personal trainer.

Tracey Evans Linkedin Profile

Read some of Tracey’s articles here.

Hayley Cimring

Hayley Cimring, Registered Dietician

Hayley Cimring is a Registered Dietician. Passionate about nutrition and health, she loves researching and writing on the subject.

With over 15 years of experience, she creates unique, science-based articles focusing on readers’ interests and the latest trends.

Hayley currently writes and reviews articles for Fitness Savvy.

Hayley Cimring Linkedin Profile

Read some of Hayley’s articles here.

How We Test, Rate, and Review Products

It’s vital that our customers understand how Fitness Savvy tests, rates, and reviews products.

Here we discuss the problems and our unique solution.

The Problem

You never get the full story when you read about a product on a retailer’s website.

Normally they’ll include technical specifications such as dimensions, product weight, and features. Unfortunately, even this information is sometimes incorrect.

The more popular websites such as Amazon, eBay, and Argos (in the UK) include customer reviews; however, these may be distorted.

Some product pages include fake or promotional reviews. One of the UK’s largest retailers – Argos, does this. On their site, we discovered thousands of reviews from people who received a free product – see the image below.

Example Free Product Review Many professional review sites also publish misleading information in exchange for free treadmills and other gym equipment.

Another issue we encountered was undeserved 1-star ratings. We’ve discovered hundreds of 1-star product reviews whereby the customer scores the delivery – not the product.

This is not a fair representation of the item and should be discarded.

The Fitness Savvy Solution

We aim to provide an unbiased and factual account of all products on our website.

Firstly, the technical information on our site is taken from the manufacturer’s specs. If we notice any discrepancy between retailers and the manufacturer, we seek clarity from the manufacturer.

Technical items such as treadmills and exercise bikes receive updates – normally each year. For example, you might research the popular NordicTrack Commercial 1750 Treadmill. However, are you looking at a review and specs for the 2021 or 2022 version?

We schedule regular maintenance of product pages to identify when things change. While we endeavor to keep everything as accurate and up-to-date as possible, sometimes information might be outdated.

This is an issue that all websites experience; however, is just 1% of info out of date, or 10% – maybe even 50%?

Alongside keeping our information up to date, we sift through customer reviews from every website we find. We combine them to get a picture of what customers think – taking time to weed out undeserved ratings where the review does not match the star rating.

We test products where possible. With so many expensive items such as treadmills and exercise bikes – sometimes costing upwards of $3,000 – it’s impossible to physically test them all.

We don’t accept free products in exchange for reviews, either.

When we cannot test a product, we base our expert analysis on the product specs. We then combine our technical review score with the customer ratings to obtain a Savvy Score.